This Privacy Statement describes the privacy practices of the Ritchie Bros. multi-channel brand solutions identified in the chart below with respect to their collection, use, and disclosure of personal information, including information collected:
In this Privacy Statement, "personal information" means any information about an identified or identifiable individual, excluding any information that has been anonymized or that is excluded from the definition of "personal information" under applicable laws.
Please read this Privacy Statement carefully as it affects your rights.
References in this Privacy Statement to "Ritchie Bros.", a particular brand such as "Ritchie Bros. Auctioneers" or "IronPlanet", "we" or "us" refers to the Ritchie Bros. company that is the data controller and responsible for your information under this Privacy Statement as noted in the chart below.
The information in this Privacy Statement may be supplemented or modified through other agreements with us or other notices we make available. We may update, replace or amend this Privacy Statement at any time. Any changes to this Privacy Statement will be posted on our websites and we will update the date of last revision. The revised Privacy Statement will be effective once posted unless we state otherwise. Please check back frequently.
Where RBA has provided a translation of the English language version of this Privacy Statement, such translation is provided for your convenience only. To the extent there is any inconsistency between the English language version of this Privacy Statement and any such translation, the English language version takes precedence.
This statement will notify you of:
Ritchie Bros. Auctioneers
Ritchie Bros. Auctioneers (Canada) Ltd.
9500 Glenlyon Parkway, Burnaby, BC V5J 0C6
4811 NB Breda, The Netherlands
Anyone outside the EEA: Office of the Privacy Commissioner of Canada
Inside the EEA: Dutch Data Protection Authority
IronPlanet, Marketplace-E, GovPlanet, TruckPlanet, SalvageSale, Kruse Energy, Asset Appraisal Services
Japan Super Auction
Office of the Privacy Commissioner of Canada
Information Commissioner's Office
Dutch Data Protection Authority
1-57 Burnside Road
Yatala, QLD 4207 Australia
Ritchie Bros. Financial Services Ltd.
Ritchie Bros. B.V.
4000 Pine Lake Road, Lincoln, NE USA 68516
We collect personal information from individuals when they voluntarily take certain actions with us such as:
We also collect your information automatically when you use our online sites, apps and services or attend our live events by way of:
Registered users with an account may add additional accounts to their primary account created when first registering. If you choose to create multiple accounts under you profile, you acknowledge that all the information associated with those accounts will be governed by this Privacy Statement.
We use information collected from individuals to provide products or services, to respond to requests for information regarding our products and services, to protect our rights and the rights of others, to provide you with digital advertising and marketing, provide customer service, to detect, prevent, mitigate and investigate fraudulent or illegal activities, and to communicate with you about important site and service announcements or updates. Depending on the preferences you've communicated to us, we may communicate with you by email, phone or regular mail.
We use your personal information for a range of different business purposes and according to different legal bases of processing.
Necessary to fulfil a contract with you and provide you services and products, take steps at your request, to comply with our legal obligations, to protect vital interests, or as may be required in the public interest. This includes to:
To pursue our legitimate interest (or our common legitimate interests with a third party) where your rights and freedoms do not outweigh these interests. This includes to:
With your consent. This includes to:
You can withdraw your consent at any time. Contact us as indicated at the end of this Privacy Statement for further instructions or details.
Data we collect is transferred to central databases located in various countries, including Canada, Europe and the United States. In addition, our personnel and our third-party service providers whom we transfer your information to may also store and access (and in the case of service providers, onward transfer) your personal information in other countries. These countries may offer a different level of data protection and may have different data protection rules than your country of residence. In certain circumstances courts, law enforcement agencies, regulatory agencies or security authorities in those other foreign jurisdictions may be entitled to access your information. When we transfer your personal information, we ensure that there are in place contractual and technological means designed to mitigate the threat of unauthorized access, use or disclosure of your information, and where appropriate, to ensure there is a lawful basis for the initial transfer or onward transfer of the information. Please contact us as noted below at the end of this Privacy Statement if you have any questions about our policies regarding service providers outside of Canada.
Affiliated Entities. In pursuit of our common interests we share personal information among members of the Ritchie Bros. corporate family for purposes consistent with this Privacy Statement. Where permitted by law, you may receive promotional and other communications from these related family members. See here for more information: www.rbauction.com/data-sharing-faq
Unaffiliated Third Parties. We in our legitimate interest, and in certain cases, where necessary to ensure we perform our contractual obligations with you, may use third parties to perform functions in connection with our services (for example, email marketing automation, market research, data analytics and data enhancement, fraud detection, OFAC compliance verification, customer service, site operations and hosting, systems management, accounting, auditing, billing, reconciliation, and collection activities). We may transfer limited information about you into their platforms so that we can utilize their services. If we partner with another party to provide specific services (for example, extended service plans, transportation services or equipment refurbishment services), and you request or contract for these services, we will share the contact information or other information necessary for the third party to provide the requested services. We may also disclose personal information to legal, financial, and other professional advisors and to our lenders or insurers in connection with the operation of our business where such parties have agreed to confidentiality restrictions.
Financing Partners. We may, in our legitimate interests, share your information with our trusted broker partners who provide you with access to unique, customized lending or financing products that we believe may be of value to you. We also share your personal information with our lending partners that you provide us when you apply to be approved for financing through Ritchie Bros. Financial Services.
Anonymous Information. We may share aggregated demographic information or other de-identified information with our trusted third-party partners.
Business Changes. If we become involved in a merger, acquisition, sale of assets, joint venture, securities offering, bankruptcy, reorganization, liquidation, dissolution, or other transaction or if the ownership of all or substantially all of our business otherwise changes, we may share or transfer your information in our legitimate interest and in certain cases, where necessary to ensure we perform our contractual obligations with you, to a third party or parties in connection with such business change.
Investigations and Law. To the extent required or permitted by applicable law, we disclose information about you to third parties to:
When you interact with our websites or mobile apps, we or our authorized third-party service providers may place cookies, web beacons (also known as action tags or single-pixel gifs), and other non-cookie based technologies on your device to collect and store information that helps us track and analyze usage, provide a more efficient and personalized experience to our users, and to personalize online display advertising tailored to users' interests. This information collected by us may be associated with personal information we already have or collect from other sources for the purposes noted above under "Information Use".
Some of these technologies may be permanently placed on your device until you choose to remove them (i.e. persistent cookies); while others are temporary and are removed after you close your browser (i.e. session cookies). You are always free to block our cookies if your browser or device permits, although doing so may interfere with your use of some of our services' and websites' features or content. For more information on how you can block, delete, or disable cookies, please review your specific browser or device settings. Please review your browser settings for further details. Please also note that you may choose to opt-out of some of these technologies as explained in "Choice/Opt Out" below.
Our use of these technologies falls into four categories:
While we take reasonable administrative, technical and physical measures to protect the information you submit or that we collect online and offline against loss, theft and unauthorized use, disclosure, or modification, we cannot guarantee its absolute security. No Internet, email or mobile application transmission is ever fully secure or error free. If you believe your Ritchie Bros. Auctioneers account has been abused, please contact us at firstname.lastname@example.org. If you believe your IronPlanet account has been abused, please contact us at email@example.com. To the extent permitted by applicable law, you also agree that we will not be liable for access to or the use or acquisition of your information by any third party without our knowledge or consent in contravention of our safeguards.
We do not attempt to collect personal information from individuals under the age of 18. Note that we cannot always determine if a user of our websites or apps is a child under the age of 18.
Our websites contain links to other sites, including sites maintained by our third party partners for the provision of online payment services and online shipping quotes. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to read the privacy statements of all websites that collect personal information.
You have a choice about how we use your personal information to communicate with you and how we provide relevant advertising.
1. Email Communications
2. Original Equipment Manufacturers
If you are a bidder and do not want your personal information shared with the original equipment manufacturer ("OEM") of any offered lot and any of the OEM's dealers, representatives and service providers, please contact OEMoptout@rbauction.com. We will communicate your preference to the OEMs on a go-forward basis; however, we have no liability for information previously obtained and used by the OEM, its dealers, representatives and service providers.
3. Advertising, Personalization & Analytics
As of the date of this Privacy Statement, we use the following service providers to assist us with serving interest based ads and to analyze your interactions with our services, websites and apps using the technologies described above under "Cookies and Other Technologies". Please note that this list is subject to change. You may contact us as noted at the end of this Privacy Statement for up-to-date information on the service providers we are using.
Google Analytics and Google Optimize - These cookies allow us to understand how you use and interact with our services. If you don't want data to be collected and reported by Google Analytics or Google Optimize, you can opt-out by installing a browser add-on. Visit the Google Analytics opt-out page for more information.
Google DoubleClick and AdSense - We use these services to serve advertisements we think may be of interest to you based on your previous interactions with our websites and your activity across multiple other websites. You may opt-out of the DoubleClick cookie for interest based advertising by updating your Google Ads Settings. There you will also find instructions to permanently opt-out through the use of an installed browser plug-in.
Lotame and TradeDesk - These service providers assist us in our digital advertising campaigns based on your interaction with our websites and to better understand the effectiveness of our digital ads. You can find more information about their privacy practices by reviewing their respective privacy policies - Lotame and TradeDesk. You can opt-out of the collection of information by these service providers by visiting their respective opt-out webpages and following the relevant instructions - Lotame and TradeDesk.
HubSpot, Marketo - If you receive marketing communications from us, we use HubSpot and Marketo to collect and use information about your visits and interactions with our websites or email communications to send you personalized email alerts for goods and services. You may unsubscribe from these marketing emails by clicking the unsubscribe link in any email received. To opt-out of further collection of your information for these personalized emails, you can change your browser settings as described in "Cookies and Other Technologies" above.
Monetate - We work with Monetate to test and adapt our websites to offer an improved customer experience. We also use Monetate to provide personalized content on our websites based on your interactions with our websites, our advertisements or our email communications. More information on how Monetate processes information is found here. To opt-out of further collection of your information for this personalized experience, you can change your browser settings as described in "Cookies and Other Technologies" above.
Hotjar and Optimizely - We use these services to help us analyze and test your interactions with our websites. The information collected is then used to optimize your experience while using our websites. You can find more information about their privacy practices by reviewing their respective privacy policies - click here for Hotjar and click here for Optimizely. You can opt-out of further data collection by these service providers by visiting their respective opt-out webpages and following the relevant instructions - click here for Hotjar and click here for Optimizely.
Criteo - We use the services of Criteo to collect and use anonymous information about your visits to and interactions with our websites and others across the internet to personalize online ads for goods and services. We take appropriate steps to ensure that the recipient safeguards this personal information and uses the information only for authorized purposes. For more information about Criteo's privacy practices generally or to opt-out of further anonymous data collection by Criteo, please click here. To opt-out of our sharing of your limited, non-sensitive personal information, please contact us at firstname.lastname@example.org.
Social Media Plugins - We invite you to socialize and share certain content on our websites with others using your social media tools such as Facebook, Twitter, Google+ and LinkedIn. If you choose to use these tools, you may be sharing certain profile elements, including your comments. This sharing is subject to each social media program's privacy policies.
Facebook Custom Audiences - We use this service to ask Facebook to show you ads that are customized based on your interactions with our websites or our Facebook applications and to measure how you interact with those ads. We may do this using web tracking tools or by converting the email address, phone number or other contact information you have provided to us into a unique value that Facebook may compare to a unique value created from information you provided to Facebook. Facebook's Data Use Policy describes how Facebook protects information collected through Facebook Custom Audiences. You may opt-out of Facebook Custom Audiences by visiting Facebook's ad preferences page, logging-in and adjusting your settings.
Note that opt-out choices selected above may be browser and device specific. As well, deleting cookies can remove your opt-out preferences, so you may need to periodically refresh your opt-out preferences.
Please also note that opting-out of our interest based advertising is not the same thing as opting out of ads. You will still see ads, possibly the same ads, and you may even see our ads, however, they will be random.
For more information about targeting and advertising cookies and how you can opt-out from certain third parties generally, visit:
To set "Limit Ad Tracking" on various iOS devices, please click here.
To opt-out of Google interest-based ads on Android, open your Google Settings app > Ads > Enable "Opt out of interest-based advertising"
Do Not Track. At this time, we do not respond to "Do Not Track" signals sent from web browsers.
You may request to exercise any of the rights described in this part by contacting our Data Protection Officer as noted below under "Contacting Us". Note, we may ask you to verify your identity before taking further action on your request.
Access to Information. In some jurisdictions, applicable law may entitle you to information about who, where, why, how and for long we will hold and process information about you. Access to this information may be subject to payment to cover our costs in providing you with the information requested. Should you wish to receive details about personal information that we hold about you please contact us using the contact details below.
California Privacy Rights. California law entitles residents to ask us once per calendar year for a notice describing what categories of personal information we share with third parties or with our corporate affiliates for those entities direct marketing purposes. If you want to request a notice or have any questions about our privacy practices, please contact as noted below.
Rectification of Inaccurate or Incomplete Data. You have the right to ask us to correct inaccurate or incomplete personal data concerning you. Please contact us using the details below. You may also use your online account profile page to review and edit some of your personal information.
Data Portability. In some jurisdictions, applicable law may entitle you to request copies of personal information you provided to us in a structured, commonly used, and machine-readable format and/or request us to transmit this information to another service provider (where technically feasible).
Data Retention and Erasure. We generally retain your personal information for as long as is necessary for the performance of the contract between you and us and to comply with our legal obligations. If you no longer want us to use your personal information to provide our services to you, you can request that we erase your personal information and close your applicable user account. Please note that if you request the erasure of your personal information:
Withdrawing Consent and Restricting Processing. Where you have provided your consent to our processing of your personal information you may withdraw your consent at any time by sending a communication to us at the location below specifying which consent you want to withdraw. Please note that the withdrawal of your consent does not affect the lawfulness of any processing activities based on such consent before its withdrawal. Additionally, in some jurisdictions, applicable law may give you the right to restrict the ways in which we use your personal information, in particular where:
Objecting to Processing. In some jurisdictions, applicable law may entitle you to require us not to process your personal data for certain specific purposes (including profiling) where such processing is based on our legitimate interest. If you object to such processing we will no longer process your personal information for these purposes unless we can demonstrate compelling legitimate grounds for such processing or such processing is required for the establishment, exercise or defence of legal claims.
Where your personal information is processed for direct marketing purposes, you may, at any time ask us to cease processing your data for these direct marketing purposes by sending an e-mail to opt-out at the email address below.
Lodging Complaints. You have the right to lodge complaints about the data processing activities we carry out before competent data protection authorities. We hope though that if you reach out to us first, we can resolve your complaint amicably. If not, then refer to the chart above to see which supervisory authority to contact.
Feel free to reach out to us by emailing us at email@example.com or by regular mail using the addresses noted in the table above under "Data Controllers".
Last Revised: May 22, 2018